Revitup.Direct Blog
5th Revenue Masterclass by RevitUp.direct – The Most Successful Event to Date
The 5th Revenue Masterclass by RevitUp.direct concluded with great success on Tuesday, October 21st, 2025, at the “Markos Karanastasis” Amphitheater of the Hellenic Mediterranean University (HMU) in Heraklion, Crete. This year’s edition achieved the highest participation so far, with 312 registrations and 232 professionals checking in, as well as 27 students from HMU and other academic institutions.
The Masterclass brought together tourism and hospitality professionals from across Crete, including Heraklion, Rethymno, Chania, Agios Nikolaos and Ierapetra, as well as from five other destinations: Cyprus, Rhodes, Kos, Thessaloniki and Athens. Under the theme “Driving Growth Through Revenue & Marketing Synergy”, the event highlighted the critical role of synergy between Revenue Management and Digital Marketing in the new era of data and artificial intelligence.
The program included presentations, panels, and discussions featuring leading professionals and organizations from the tourism and technology sectors, among them the Hellenic Mediterranean University (HMU), webhotelier – primalres group, Plusgrade, RoomPulse, Wallbid, Viral Spoon, Neapolis University Pafos, and of course, RevitUp.direct.
In the panel “Talking with the Hotelier”, representatives from Ethereal White Resorts, Cavo Zoe, and Albatros Hotel shared experiences and best practices from their daily operations and strategic planning.
A major highlight of the event was the Interactive Solutions Hubs, where 120 professionals participated in hands-on sessions featuring live discussions and practical insights. The hubs sold out within just three days of their announcement, demonstrating the industry’s strong interest in meaningful dialogue and knowledge exchange.
The event also marked the first joint initiative under the Memorandum of Cooperation between HMU and RevitUp.direct, strengthening the bridge between academic knowledge and tourism practice. During the event, both parties announced a series of joint seminars on revenue management to be held in 2026.
The 5th Revenue Masterclass was held under the auspices of the Region of Crete, the Heraklion Chamber of Commerce, the Heraklion Hotel Association, the Pancretan Association of Hotel Managers, and HMU. The event was supported by webhotelier – primalres group, Plusgrade, RoomPulse, Wallbid, Viral Spoon, Soultatos Chef Consulting, Kyriakakis Meat, Toro Coffee, HOPE, Zografaki, Axus Trade, Knossos Taxi, and Under Exposure.
Mr. Ergazakis, CEO of RevitUp.direct, stated:
“Our joy this year was twofold, as the Masterclass returned to where it all began, Heraklion, our home base. From the first Masterclass in 2020 until today, we have evolved alongside the industry itself. What remains unchanged is our passion for knowledge and collaboration. Knowledge is power, but for us at RevitUp, it’s also a responsibility: to share it, to spread it, and to turn it into action. Our collaboration with HMU marks an important step toward that goal, shaping a new generation of revenue managers who think strategically, leverage data, and make informed decisions.”
The RevitUp.direct team warmly thanks all participants, partners, and supporters, emphasizing that this year’s event was the most mature, complete, and impactful Revenue Masterclass to date.
About RevitUp.direct
RevitUp.direct is a leading company specializing in hotel sales management, revenue optimization, and digital marketing services. With over 20 years of experience, the company delivers comprehensive solutions that enhance hotel performance on a global scale. The RevitUp.direct team combines strategic sales expertise with deep knowledge of the tourism industry to deliver measurable results and sustainable growth.