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Strategic Positioning: The Foundation of Hospitality Success

Success is no longer just about having a good location or a stylish property. It’s about strategic positioning - how your hotel is perceived in the minds of your ideal guests, and how clearly it stands apart from the competition…

How Hotels Create or Capture Demand: Strategies for Evolving in the Tourism Industry

According to the article "Generated Demand vs. Demand Capture in the Hotel Industry", the hospitality industry often debates whether hotels can actively create demand or if they simply capture the existing demand more effectively than their competitors. While most hotels operate within the constraints of external factors, there are exceptions—hotels and tourism brands that have managed to shape demand rather than follow it…

AI Avatar Videos: The Future of Hotel Guest Engagement

AI avatar videos are emerging as a powerful tool for hotels to stand out online, connect with guests, and streamline content creation. These lifelike digital hosts are more than just a tech novelty - they’re a smart, scalable way to drive bookings and elevate the guest experience.…

AI in Hospitality: What Hoteliers Need to Know Now

AI is no longer a future concept. It’s a present-day advantage. The hotels that embrace it early, thoughtfully, and strategically will be the ones best positioned to thrive in the years ahead.…