Addressing the complexity of Hotel Online Distribution, RevitUp Direct has developed data analysis tools that, in collaboration with the hotelier, establish the hotel's Online Pricing Policy. This process consists of both proactive and reactive actions that aim to ensure each distribution channel has the right price that will lead to an overall profitability improvement. RevitUp Direct’s approach takes into account data regarding demand, hotel availability, current trends and insights such as airline flights, hotel competition and other external factors, to ensure yearly-increased sustainable profitability.
As part of the Online Distribution function, Online Travel Agents (OTAs) management is also included along with their advertising tools, such as OTA Ads (Expedia Travel Ads, etc.) and Metasearch Ads (TripAdvisor Ads, etc.).
The management of OTAs and OTA Ads, as well as other online distribution channels, is aligned with price culture, defined in the Online Distribution Plan. The hotelier has access to the hotel’s distribution mix through RevitUp Direct’s advanced reporting.
In today's digital age, a solid online presence is vital for businesses of all industries. In the hospitality sector, it plays a key role in attracting and retaining customers. By establishing a strong online presence, hospitality businesses such as hotels, resorts and restaurants can reach a wider audience, offering tailor-made experiences to their guests.
In the Data-Driven era, Performance Marketing is the core function of every business, where online advertising strategy is defined, based on the continuous analysis of data, typically including Google Ads, Meta Ads, and other advertising channels. Performance Marketing knowledge may now be prominent in businesses, yet few people comprehend the dynamics and needs of a tourism product that requires a completely different advertising approach and management.
Hotel Revenue Management importance is constantly highlighted in the digital age. It is a function that requires expertise in combinatorial analysis, which is rare in the industry. RevitUp Direct's methodology is the result of many years of experience in researching, developing and implementing an integrated Revenue Management model. This service provides sales management of both (offline) contracts and (online) dynamic direct booking promotions.
Our services constitute a chain of complex actions that form the foundation for the successful development of any tourism business. Focused on data collection and analysis, RevitUp Direct sets a holistic approach over a 3-year plan, with measurable objectives for each year of collaboration.
Click here to read in-depth the results of our 3-year partnership with Palmera Beach Hotel & Spa.