The biggest challenge in Performance Marketing is the effective and continuous collection and analysis of data. RevitUp Direct has developed Revelier, a custom in-house tool for 24/7 data collection and analysis, tailored to the needs of the tourism industry. This tool facilitates timely decision-making, identifies trends and market changes in a timely manner, and contributes to the creation of a more efficient and effective advertising mix.
Driven by data analysis and the long-term experience of the RevitUp Direct team, the strengths of each advertising channel are identified, highlighted and reflected in a plan following the needs and objectives of each hotel.
RevitUp Direct's Performance Marketing approach consists of advertising channel management, such as Google Ads, Meta Ads (Facebook, Instagram & Messenger platforms) and other platforms (Tiktok Ads, Taboola, etc.). These channels contribute to the increase of demand and online sales, in order to achieve optimal return on advertising spent (ROAS). Moreover, partners can access online promotion data anytime, enabling them to monitor and control their performance.
In today's digital age, a solid online presence is vital for businesses of all industries. In the hospitality sector, it plays a key role in attracting and retaining customers. By establishing a strong online presence, hospitality businesses such as hotels, resorts and restaurants can reach a wider audience, offering tailor-made experiences to their guests.
Online distribution of hotel products is a complex and continuous process. Setting the price right in each distribution channel requires the adoption of a pricing "culture", as well as a clear strategy that will lead to optimal profitability for the property. This process is strategically important for positioning the property in online distribution channels, with the aim of getting the right price in the right channel at the right time.
Hotel Revenue Management importance is constantly highlighted in the digital age. It is a function that requires expertise in combinatorial analysis, which is rare in the industry. RevitUp Direct's methodology is the result of many years of experience in researching, developing and implementing an integrated Revenue Management model. This service provides sales management of both (offline) contracts and (online) dynamic direct booking promotions.
Our services constitute a chain of complex actions that form the foundation for the successful development of any tourism business. Focused on data collection and analysis, RevitUp Direct sets a holistic approach over a 3-year plan, with measurable objectives for each year of collaboration.
Click here to read in-depth the results of our 3-year partnership with Palmera Beach Hotel & Spa.