Unlocking Hidden Revenue: The Power of Upselling in Resorts

When we talk about growing hotel revenue, the conversation often starts (and ends) with pricing. But there’s a powerful tool many resorts underutilize: upselling.
At RevitUp, we believe that upselling isn’t just about upgrading to a better room - it’s about creating memorable experiences while maximizing revenue at every stage of the guest journey.

Why Upselling matters more in Resorts
In resort environments, guests often seek customization, comfort, and unique moments. This creates the perfect landscape for upselling - not as a pushy sales tactic, but as value-added suggestions that enhance the guest’s stay.

Smart Upselling opportunities for Resorts
Here are just a few examples of what your property could upsell:

• Private beach villas or VIP pool zones
• Romantic dinner packages or private chef experiences
• Spa treatments, wellness sessions, or sunset yoga classes
• Excursion bookings like boat tours, wine tastings, or guided hikes
• Late checkout, early check-in, or room personalization

When to Upsell
The most effective upselling isn’t done at the front desk - it’s automated, timely, and relevant:

• During booking: Offer add-ons or package upgrades right before confirmation.
• Pre-arrival emails: Send well-designed suggestions with limited-time benefits.
• Check-in: Have your team trained to offer tailored suggestions in a natural, helpful way.
• In-stay nudges: Use in-room tablets, apps, or SMS to recommend services based on guest behavior.

What makes Upselling work?

1. Know your guest segments – Families, honeymooners, wellness seekers all have different needs.
2. Make it feel exclusive – Use language like “Only 3 spa spots left tomorrow.”
3. Use data and automation – Tools like CRM and email marketing platforms can trigger offers at the right time.
4. Train your team – Empower your staff to see upselling as enhancing the guest’s stay, not pushing products.

RevitUp’s Approach
At RevitUp.Direct, we combine revenue management and digital marketing to design custom upselling strategies for resorts and all-inclusive properties. From pre-arrival campaigns to in-stay experience design, we help you:

• Increase ancillary revenue
• Improve guest satisfaction
• Create repeatable upsell systems using tech and automation

Upselling is not about squeezing more out of your guests - it's about offering more of what they already want. With the right timing and tools, it becomes one of the most effective - and appreciated - revenue strategies your hotel can implement.

Let’s unlock the full potential of your resort together.