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How Hotels Create or Capture Demand: Strategies for Evolving in the Tourism Industry

According to the article "Generated Demand vs. Demand Capture in the Hotel Industry", the hospitality industry often debates whether hotels can actively create demand or if they simply capture the existing demand more effectively than their competitors. While most hotels operate within the constraints of external factors, there are exceptions—hotels and tourism brands that have managed to shape demand rather than follow it…

AI in Hospitality: What Hoteliers Need to Know Now

AI is no longer a future concept. It’s a present-day advantage. The hotels that embrace it early, thoughtfully, and strategically will be the ones best positioned to thrive in the years ahead.…

The Hidden Cost of OTA Hotel Pricing Strategies

A new study from SHR reveals the financial implications for hotels that partner with Online Travel Agents (OTAs), highlighting the growing trend towards direct bookings in the hospitality industry.…