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In a world where OTAs (Online Travel Agencies) dominate search results, Google Hotel Ads offer hoteliers a crucial opportunity: to increase direct bookings without...
The hospitality industry is full of daily decisions that shape the guest's experience. In a recent article from Hotel Industry Insights, the six core principles of...
AI is rapidly reshaping how travelers search for and choose hotels. Platforms like ChatGPT, Google SGE, and other AI-driven tools no longer just show search results. Τhey...
Success is no longer just about having a good location or a stylish property. It’s about strategic positioning - how your hotel is perceived in the minds of your ideal...
In hospitality, it’s not about how much data you have - it’s about how quickly you can turn it into action
Hotel pricing is no longer about setting a fixed rate and forgetting it. It’s a dynamic, data-driven process that adjusts to real-time demand, competition, and traveler...
According to the article "Generated Demand vs. Demand Capture in the Hotel Industry", the hospitality industry often debates whether hotels can actively create demand or...
AI avatar videos are emerging as a powerful tool for hotels to stand out online, connect with guests, and streamline content creation. These lifelike digital hosts are...
AI is no longer a future concept. It’s a present-day advantage. The hotels that embrace it early, thoughtfully, and strategically will be the ones best positioned to...
